What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you’ll love it:

  • Gel primer formula grips makeup
  • Gives skin a long-lasting, naturally dewy finish
  • Enriched with hydrating ingredients like Hyaluronic Acid
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Key Ingredients:

  • Hyaluronic Acid

Get an e.l.f.ing grip with the OG best-selling primer! Infused with hyaluronic acid, this sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Great for: oily, dry, normal, and combination skin

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Elf Power Grip Primer
4,200.00

In stock